Start to document all of this on your spreadsheet or paper. What are their backgrounds, what are their responsibilities, what are their challenges and pain points? What kind of content are they consuming and where are they consuming it, and on what channels? How can we help them? Write it down… Go beyond their interests and really dig into what drives them as individuals. What kind of topics and interests resonate with them on a regular basis? Write it down! Now, ask yourself, who are the big players in the space? Where are they consuming information that is relevant to them websites they frequent, magazines they read, Pages they visit on Facebook, companies they follow, athletes they admire, things their kids do, etc. We’ll start by writing down everything that we know about our target customers, our target niche, and our target markets in an organized fashion. As we move through this exercise, we are going to finish with a list of at least 25 interests or topics that we can use to create targeted audiences or audience layers (for larger audience segments) to help us reach the right people on Facebook with our ads.įacebook Competitors, Interests, Pain Points – Get Your Thoughts On Paper (or Spreadsheet)īefore we even log in to Facebook, we should fire up a spreadsheet (or deploy more old school tactics like pen and paper). In this post, we’re going to show you some super effective shortcuts using the Audience Insights Tool to gather the information needed to develop buyer personas, spy on your competitors and discover where your target audiences consume content and what content resonates the most with them. Still, the labor of research has to be done if you want to take advantage of Facebook’s fine-tuning and content insights. And research tools that make big promises often fall short. Not knowing your audience is a big mistake! But doing audience research can be cumbersome, it takes a lot of time.
![audience insights audience insights](https://d3pef22pb68mhq.cloudfront.net/wp-content/uploads/2020/07/20095425/Audience-Insights-32.png)
With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and similar customers) consume and share. One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools.